Written by Menswear Style in New Collections on the 24th April 2014

UNIQLO today launches their “i am OTHER,” a new collaboration with world-renowned performer and music producer Pharrell Williams. 

Brimming with originality, down to the tiniest details, Pharrell and street fashion icon NIGO - who took over as UNIQLO T-shirt (UT) Creative Director from Spring/Summer 2014 – worked together to bring it to life. 

See the below video featuring an interview with Pharrell about the collaboration and exciting new line. 

UNIQLO also recently kicked off a TV ad campaign featuring Pharrell, and the single “Come Get It Bae”, from his new album G I R L.

The “i am OTHER” collaboration comprises men’s and women’s T-shirts in 14 colours and patterns, and seven styles of baseball caps, each with a message from Pharrell, including “Think Other” and “THE SAME IS LAME.” 

The men’s tees are carefully designed with both sewn and seamless body styles, while the caps have a slightly oversized brim. 

The line includes other touches that convey Pharrell’s identity and sense of originality, such as his face peeking out from inside the back collar.

Pharrell said, “When I first tried some of the things we produced on, I couldn’t stop myself from showing it off. I was like, ‘Wow, this is going to be revolutionary.’ It’s so soft – gentle to the touch - and I just could not believe the price it’s going for.” 

Now in its 12th year, UT offers around 1,000 T-shirts annually, with graphics from the worlds of art, music, comics, anime, and other pop culture inspired imagery, to allow anyone to freely express their individuality.

UNIQLO x Pharrell Williams “i am OTHER” Collaboration spring/summer 2014 collection with the newly appointed NIGO.