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CONVERSE X URBAN OUTFITTERS ‘MADE BY YOU’
EXCLUSIVE T-SHIRT COLLECTION FEATURING CHUCK ALL STAR PORTRAITS
Written by Menswear Style in New Collections on the 22nd May 2015
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This week Converse Inc. announces an exclusive range of T-shirts featuring four of the iconic sneaker portraits from the Global ‘Made by You’ campaign, available exclusively at Urban Outfitters only. The printed t-shirts will retail at £30 and will be available in over 20 stores nationwide, and also available UrbanOutfitters.com
The one-off range comes off the back of the success of the Global campaign, ‘Made by You’. It is a landmark brand campaign celebrating fans of the brand who have been expressing themselves and their creativity in Chuck Taylor All Stars for nearly 100 years.
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For the Spring 2015 campaign, Converse scoured the globe to collect beloved and distinctly personal Chuck Taylor All Star sneakers, each of which tells a story of transformation from blank canvas to self-portrait of the owner. Urban Outfitters were inspired by the campaign and wanted to translate the message onto a product that their customers could take home. Converse is one of Urban Outfitters’ leading brands, so the collaboration gives the store the opportunity to offer their customers exclusive Converse apparel.
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