Written by Craig Landale in Essentials on the 18th December 2024

As the year winds down, December 2024 offers a showcase of the season’s most exciting launches across fashion, fragrance, and fine craftsmanship. From bold, rebellious apparel to timeless scents and innovative wellbeing solutions, these standout collections embody creativity, heritage, and a passion for quality. This curated list celebrates the best of December and offers something special for every taste and style.

&SONS Rogue Collection 

Rogue by &Sons is an exclusive new range and a celebration of the fearless spirit of those who refuse to conform, crafted with an unwavering commitment to authenticity and built to last generations. The collection was born from the creative mind of &Sons founder, Phil James, who sought to design pieces that defy fleeting trends and embrace a more rugged rebellious aesthetic. The first artefact in the collection, the ‘Night Fly-r’, draws inspiration from the iconic B3 flight jacket, once a lifeline for WWII bomber crews navigating the freezing altitudes.

Creed Royal Mayfair Fragrance 

This exceptional Royal Mayfair scent promises an exclusive and luxurious experience, carefully curated for those with a discerning taste for elegance. With its reimagining in alluring blue tones, the timeless fragrance embodies both the charm of London's Mayfair and Creed's legacy of refined, rare scents. The composition draws inspiration from Scottish Highland pine, combining energising eucalyptus, zesty orange, and bergamot. The heart opens up to a bouquet of dewy rose and jasmine, capturing the romance and elegance of a floral arrangement, peppered with a hint of tuberose. The fragrance is finished with Creed’s infamous signature notes of ambroxan, cedar wood, and musk, adding a touch of warmth and splendour.

Dickies Pre-SS25 Denim Collection 

This new denim collection celebrates the essence of 90s fashion, combining oversized fits, denim newness, and a nostalgic flair that pays homage to streetwear culture and Dickies archive. Heading into 2025, denim and the revival of vintage styles continue to be key trends. Dickies has a long history of creating workwear that is durable, functional and affordable. By reintroducing archive pieces, Dickies looks to strengthen the legacy they’ve built from their early workwear origins, post-war expansion and 90s cultural relevance through to today’s Gen Z and Alpha generation style. Striking a balance between streetwear and utility, key styles include the “Loose Wave Denim” jeans and the denim bomber hooded jacket. The “Loose Wave Denim” jeans are a modern reinterpretation of the beloved 90s classic “Big Daddy”, originally popularised within the hip-hop scene for their roomy, baggy fit and rugged construction. Paired with the denim bomber hooded jacket, this look emphasises the streetwear and sportswear influences that embrace the casual and laid-back style of the 90s.

CleanCo 0.0 ABV 

CleanCo, now the world’s leading independent alcohol-free spirit brand, has unveiled its new offering. The range of alcohol-free Gin, Rum, Whiskey, Vodka and Tequila brings together a year’s worth of work on an elevated look - a market-leading sustainable bottle and further recipe development of the already multi-award-winning liquids. The entire range has transitioned from 0.4% ABV (officially non-alcoholic) to 0.0% ABV (officially alcohol-free), in a move to avoid any confusion for consumers and to cater for those who want to abstain from alcohol in its entirety, for personal or religious reasons.

Anatomé Wellbeing Parfums 

Science has revealed the profound impact of scent on our brains. Scent molecules bind to olfactory receptors, igniting neural signals to our emotional centre. Fragrances can stir memories, evoke comfort, and ground our moods when formulated for wellbeing. The anatome wellbeing parfums collection is formulated with carefully selected perfume extracts curated by Brendan Murdock and aromachologist Anastaisa Brozler, sourcing natural botanical essences, rich in the terpenes to support wellbeing. The collection has focused on blending natural oils based on their wellbeing benefits to support. Science through aromachology and reveals how scent triggers our brains: molecules bind to olfactory receptors, swiftly igniting neural signals to the emotional centre. In these moments, the parfums help us perform, find focus or be still. These aromachology oils, when combined with expertise, create scent structures that can support us throughout the day. They awaken, enliven, and enhance our performance, focus, and overall wellbeing while releasing an extraordinary blend of scents. While still delivering a unique perspective on the style and self-expression aspects of fragrance, this collection aims to make us feel more balanced, energised, and awake - a revolution of scents based on the shifting trends in wellbeing.

Lejay Creme De Cassis 

Lejay is the original Crème de Cassis. It was founded in 1841 in Dijon in the heart of Burgundy, when café owner Auguste Denis Lagout was inspired to create a liqueur using the region’s exceptionally flavourful cassis berries (blackcurrants). After years of experimentation – and taking the name of Henri Lejay, the founder’s son in law and business partner – Lejay was launched as the world’s first ever Crème de Cassis, using a unique recipe and production process that remains unchanged to this day. Rich, velvety and bursting with intense fruit flavours, Lejay is crafted using 100% natural French ingredients. The star of the show is top quality French cassis berries, hand-harvested each summer in Burgundy for the Lejay distillery. Lejay Crème de Cassis has paid homage to the quality and character of the Burgundy region’s exceptional quality cassis berries through the generations. Two different varieties are used in production: the aromatic and rustic Noir de Bourgogne; and the rounder, smoother and slightly sweeter Black Down.

&SONS, Creed, Dickies, Anatomé, Lejay and CleanCo are featured in December's Coolest Stuff roundup.